Powering the Future of Financial Infrastructure
We invest in B2B fintech companies building the rails, tools, and platforms that enable the next generation of financial services.
Building Financial
Infrastructure 2.0
Enabling Embedded
Finance Everywhere
Powering Institutional
Grade Solutions
Our FinTech Investment Focus
In FinTech, we see immense opportunity where new technologies are fundamentally reshaping financial infrastructure, enabling novel B2B services, and creating new markets for embedded financial experiences. Awesome Ventures partners with founders building the critical rails and platforms that will power the next generation of finance. We invest in B2B FinTech companies focused on:
Infrastructure & Rails
- Payment processing & settlement systems
- Banking-as-a-Service platforms
- Regulatory compliance automation
- KYC/AML and identity verification
Embedded Finance
- API-first financial products
- Industry-specific fintech solutions
- Vertical SaaS with embedded payments
- Marketplace financial services
Institutional Tools
- Trading & risk management platforms
- Alternative lending infrastructure
- Treasury & cash management
- Financial data & analytics APIs
Emerging Technologies
- Blockchain infrastructure (not crypto trading)
- AI-powered fraud detection
- Open banking & API platforms
- RegTech & compliance automation
Why We Focus on B2B Financial Infrastructure
Massive TAM
- $130B+ global fintech market
- 65% of fintech funding goes to B2B companies
- Higher customer LTV than consumer fintech
Sticky Revenue
- Financial infrastructure has high switching costs
- Mission-critical systems = recurring revenue
- Network effects create natural moats
Regulatory Moats
- Compliance complexity favors specialized solutions
- First movers gain regulatory approval advantages
- Enterprise customers prefer proven, compliant vendors
Market Timing
- Open banking regulations creating opportunities
- Legacy financial systems need modernization
- API-first architecture becoming standard
Founder FAQs
Do you invest in direct-to-consumer (D2C) FinTech applications?
Our primary focus is on B2B FinTech infrastructure—the 'rails' and tools that enable other businesses. While we appreciate D2C innovation, we typically invest in companies providing solutions to financial institutions or enabling other businesses to embed financial services.
What's your view on blockchain and crypto in your FinTech investments?
We are interested in the underlying blockchain infrastructure that can improve financial systems (e.g., settlement, identity, asset tokenization for B2B use cases). We generally do not invest in cryptocurrency trading platforms or tokens themselves as a primary investment.
How important is existing bank/FI partnership or traction for an early-stage B2B FinTech company you'd consider?
While early traction or pilot programs with financial institutions are strong positive signals, they are not always mandatory at the earliest stages. We look for a deep understanding of the financial services landscape, a compelling technological solution to a clear B2B pain point, and a team capable of navigating the sales and regulatory cycles common in FinTech.
Ready to Build the Future of FinTech?
If you're a founder building breakthrough technology in FinTech, we want to hear from you.
We typically respond to qualified applications within 48 hours and can move from first meeting to term sheet in 4 weeks.